BeneFit Cosmetics

BeneFit Cosmetics was founded in San Francisco in 1976 by twin sisters Jane and Jean Ford. Starting out as a small beauty boutique called "The Face Place" in the Mission District, they developed their first product called "Rose Tint" (now famously known as "benetint"). After a move to downtown San Francisco in the 80's, they went on to develop and debut "lip plump". After changing the name to Benefit Cosmetics in 1990, the first Benefit counter at Henri Bendel in New York City a year later, eventually opening counters in London and worldwide. Aquired by LVMH in 1999, the best-selling products include "They're Real!" mascara, "Gimme Brow" brow gel and the "Porefessional", a pore-minimizing balm. (

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607 products

39,112 reviews

58% would repurchase

Recent BeneFit Cosmetics Reviews

Mascara -BeneFit Cosmetics -Roller Lash

on 12/12/2017 2:40:00 AM


Holy Grail mascara right here, gives great length and curl.
I use the black one, and it really is a good, not over dramatic, eye popping black.
I have long days and work in front of the computer, and it does smudge a little at the end of the day.

repurchased multiple times, and will repurchase when I'll eventually run out.

Concealers -BeneFit Cosmetics -Boiing Brightening Concealer

on 12/10/2017 4:39:00 PM


I was sure I loved this for the first two weeks of using it; it is a dream to apply, covers beautifully, and is tiny enough to carry around. But. It is not a fine consistency, quite thick, and as a result kind of cakes and diffuses-it seemed to draw attention to a blemish more because it looked a little caked on, and if used under the eyes it made me look older and haggard because it caked on any delicate or crepe-y skin. So although I enjoy it, it’s probably not the best choice for me.

Blush -BeneFit Cosmetics -Coralista

on 12/9/2017 10:56:00 PM


I am a C6 in Mac Face & Body, Barcelona in Nars Sheer Glow - so a medium brown skin with neutral undertones. And, coralista does not show up on me! What a bummer!

-GORGEOUS PACKAGING! OMG that cute box with pink animal prints! It looks so pretty sitting in my vanity. Plus, I really love the brush that comes with it. I think its so good for contouring (flat shape) - I actually wash the brush along with my pro brushes and use it regularly. Good quality packaging and brush!
-Really nice coral shade for lighter skin tones. Did not show up on me whatsoever, so couldn't judge the product for staying power etc.

-SHIMMER! YUCK! I hate shimmery blushes. I like matte colours because I can always ADD highlight if and where I want to. I don't like shimmer on the apple of my cheeks - just wrong placement imo and highlights pores meh.
I will admit the shimmer is not huge and chunky. But, because the pigment doesn't show up on me, all I am left with is shine so it doesn't work.
-NEEDS MORE PIGMENTATION! Light coral blushes CAN AND DO show up on darker skins (and I am not even dark skin proper), so Benefit has no excuse.
-The PRICE! Not worth the poor pigmentation. Plus, being shimmery this blush is less flexible for all occasions/skins.

VERDICT: Disappointed. Bought this when it came out and was all the rage on youtube.! :(

1 of 1 people found this helpful.

Primer/ Corrector -BeneFit Cosmetics -The POREfessional: Matte Rescue

on 12/6/2017 6:46:00 PM


I have massive pores on either side of my nose and chin, this product does absolutely nothing to minimize them no matter how I apply the product, nor does it keep my skin matte for more than an hour. It does make my skin feel really soft, but unfortunately doesn't do it's actual job. I do think the pricing is extremely good value for how much product you get (I've had my tube for over a year) and the packaging is beautiful + easy to use.

1 of 1 people found this helpful.

Brows -BeneFit Cosmetics -ka-BROW! Cream-Gel Eyebrow Color with Brush

on 12/6/2017 8:49:00 AM


Awful. First time I liked it ok. Then I found it dry, crumbly not lasting and horrible results/application . Then, when not using it for a month or so, the product completely dried up and became absolutely impenetrable so over 2/3rds full & straight to the trash. Worst & most expensive brow product I have ever purchased. In fact, It has completely turned me off of Benefit permanently.

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