BeneFit Cosmetics

BeneFit Cosmetics was founded in San Francisco in 1976 by twin sisters Jane and Jean Ford. Starting out as a small beauty boutique called "The Face Place" in the Mission District, they developed their first product called "Rose Tint" (now famously known as "benetint"). After a move to downtown San Francisco in the 80's, they went on to develop and debut "lip plump". After changing the name to Benefit Cosmetics in 1990, the first Benefit counter at Henri Bendel in New York City a year later, eventually opening counters in London and worldwide. Aquired by LVMH in 1999, the best-selling products include "They're Real!" mascara, "Gimme Brow" brow gel and the "Porefessional", a pore-minimizing balm. (

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606 products

39,041 reviews

58% would repurchase

Recent BeneFit Cosmetics Reviews

Highlighters -BeneFit Cosmetics - Watt's Up!

on 10/17/2017 2:58:00 PM


It applies very easily and blends like a dream. It is a true cream to powder formula, which I love. It's a natural highlight that is not sparkly at all. It's a very nice colour on my pale skin. It lasts well on even an oily 12-hour day. It's expensive but the product will last you forever!

Brows -BeneFit Cosmetics - Gimme brow

on 10/12/2017 11:25:00 PM


I definitely liked the product, I ordered a sample online when BeneFit was giving them out. I got the lightest shade, I'm fair skinned with pink/neutral undertones and freckles. The color was a little cool toned for me, but using it was absolutely effortless. It also stays extremely well throughout the day with me poking and prodding at my eyebrows absentmindedly during the day.
The main cons and reasons I won't repurchase are the following :

1 - Price.
32$ Canadian (+tax) for a tube is far beyond what I'm willing to pay for a brow peoduct when the essence dupe for this is under 5$ plus tax.

2 - Scent.
While some might not notice, I was weirded out and generally annoyed by the fact that this product is scented. I caught whiffs of it for about an hour after putting it on, even after it was dry. It just seemed strange that my brow product of all things needed to be scented.

3 - Handle shape
Personally I found the handle to be kind of awkwardly shaped. Mind you, I only have the sample size to work with. I can only assume the full size is easier to hold because it's bigger, but it still seems a bit awkward.

All in all the product itself is good and does the job, but I won't be springing for the full size.

Mascara -BeneFit Cosmetics - They're Real


I use to love this mascara. I went through so many tubes. I just started using it again and I just don’t love it. I just don’t like the way it makes my lashes look. It lengthens but it also makes my lashes look spidery. This is also so difficult to remove. Even with a cleanse off oil, I still needed to use a waterproof makeup remover. I definitely wouldn’t purchase this again. Thank god I just bought a mini.

Brows -BeneFit Cosmetics - ka-BROW! Cream-Gel Eyebrow Color with Brush

on 10/11/2017 4:32:00 AM


I was really disappointed with this product. I thought that it would be a "dupe" for (or in my case, a more accessible alternative to) the Anastasia Dipbrow Pomade. This is good for more "natural" style brows as it's not as pigmented as I thought, but my eyebrows are sparse. I have to use more product to build it up which may be a pro to some but a con for me as it means more time spent on my eyebrows. That being said I'm glad I don't get a lot of product in the pot as I would rather just finish the little pot and buy a different brow product.

1 of 1 people found this helpful.

Blush -BeneFit Cosmetics - Dallas

on 10/6/2017 10:52:00 AM


Lovely product! My skin is very fair with neutral to warm undertones (nc10-15) and I use it as a blush/bronzer on my easy make up days. As I get up very early on workdays I love easy to use multifunctional products.
The brush is very nice I use it for contouring.
The only thing I dont love about dallas blush is the glitter, it is not noticable until you look extremly close in direct sunlight. If I dont want any glitter on my skin I use bareminerals all over facecolour in glee - pretty identical to dallas, maybe a bit more plum than bronze.

Sorry englisch is not my fitst language

3 of 3 people found this helpful.

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