BeneFit Cosmetics

BeneFit Cosmetics was founded in San Francisco in 1976 by twin sisters Jane and Jean Ford. Starting out as a small beauty boutique called "The Face Place" in the Mission District, they developed their first product called "Rose Tint" (now famously known as "benetint"). After a move to downtown San Francisco in the 80's, they went on to develop and debut "lip plump". After changing the name to Benefit Cosmetics in 1990, the first Benefit counter at Henri Bendel in New York City a year later, eventually opening counters in London and worldwide. Aquired by LVMH in 1999, the best-selling products include "They're Real!" mascara, "Gimme Brow" brow gel and the "Porefessional", a pore-minimizing balm. (

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612 products

39,350 reviews

58% would repurchase

Recent BeneFit Cosmetics Reviews

Blush -BeneFit Cosmetics -GALifornia

on 6/25/2018 12:50:00 PM


Finally! I've finally found my perfect everyday blush. I'm a Nc30 with a very yellow undertone, so peach shades look very good on my skin tone. This is the perfect peach, not too orange or pink, no shimmer. It looks like a nice healthy flush like I just finished running. I highly suggest!!

Primer/ Corrector -BeneFit Cosmetics -The POREfessional

on 6/25/2018 10:02:00 AM


Feels like I’m putting rubber on my face. It doesn’t do anything for my foundation wear time and it clogs my pores. It’s not worth it.How benefit is still in buiseness is beyond me.They only have sub standard or easily dupable products

1 of 1 people found this helpful.

Concealers -BeneFit Cosmetics -Boing Industrial Strength Concealer

on 6/24/2018 10:48:00 PM

I purchased this as part of the Erase Case kit, which comes in an adorable pencil case bag. I got it in shade No. 2, and it is supposed to be high coverage. It is very emollient and the packaging is a plastic pot with a screw off lid. This really was not full coverage at all, it did not cover my blemishes or veins on my face and barely covered some redness around my nose. Due to it being so creamy it slid right off my face within a couple of hours. I tried to use it under my eyes but it is too thick and cakey in that area, and just accentuated lines. Tried to use it as a primer on my eyelids and set well with powder, but creased quickly. I honestly cannot find a use for this concealer, and so will be getting rid of it ASAP.

Brows -BeneFit Cosmetics -ka-BROW! Cream-Gel Eyebrow Color with Brush


my first pomade product i've been tried.. i thought it would be hard to applied but surprisingly easy breezy happy :)

Lips -BeneFit Cosmetics -benebalm - Hydrating Tinted Lip Balm


super hydrated..

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