As the newest iteration of the brand Ag+, which was established in 2001, Ag DEO24 launched in 2016. Targeting working men and women with the concept of pleasant skin, 24 hours a day, the deodorant brand offers a wide range of formulas—stick, roll-on, sheet and powder spray—that mask unpleasant odors. Ag DEO24 promotes a habit of proper “odor etiquette”—the hidden beauty of the smart worker—for a clear, beautiful lifestyle free from odor.