100 Percent Pure

100% Pure Cosmetics was founded in a Napa, California in 2005 by James Wang, Susie Wang, and Rick Kostick. They are a "natural cosmetics beauty firm focused on providing healthy skin."* Products are made up of organic, vegan, unrefined ingredients, with no fillers, toxins or synthetics. In addition to 12 retail stores, their products are also available for purchase online. The company is currently based in Silicon Valley, CA. *Source: Company website

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206 products

1,490 reviews

66% would repurchase

Not tested on animals

Recent 100 Percent Pure Reviews

Treatments (Eye) -100 Percent Pure -Coffee Bean Caffeine Eye Cream


I do suffer from puffiness under my eyes every so often and this is the product that I reach for when that happens. Granted puffiness can be caused by different factors - some for which this may work and others it may not. Mine is connected to allergies, mostly pollen. When it flares up I just dab a bit of this on at night before bed and by the morning I can see a difference, perhaps 20-30% reduction in puffiness which I would guess is mainly down to the Green Tea and Green Coffee extracts (the other ingredients I've used both separately and in other products - with little results on reducing puffiness).

I don't use it during the day due to the lack of SPF. For me the nightly application works just fine. The formula is quite moisturizing and smells really nice too. And of course it's organic, boasts a fantastic ingredients list of good quality botanicals and is vegan certified too. What's not to like? :)

Selena x

~ My HG list ~

(I've sampled many 100s of skin, hair and m/u products over the last decade and a half, as I love constantly trying out new stuff - usually sample sizes via e-bay, also plenty courtesy of a friend who works at Sephora. Thought it might be useful to share my top 10 must-have products, subject to change if and when I come across something more effective)

1. Hair Loss Treatment: ‘Divine Herbal’ - Hair Oil
2. Lip Balm: Jack Black - Intense Therapy
3. Pigmentation + Anti-Ageing Treatment: ‘Divine Herbal’ - Facial Treatment Serum
4. Cleanser: 'Paula's Choice' - Skin Balancing Cleanser
5. Concealer: ‘Mac’ - Studio Finish Concealer
6. Lash Growth Serum: ‘Divine Herbal’ - Divinelash
7. Foundation/SPF: ‘Juice Beauty’ - Stem Cellular Repair (warm glow)
8. Face Scrub: ‘Sisley' - Botanical Gentle Buffing Cream
9. Moisturizer: ‘Antipodes' - Rejoice Light Day Cream
10. Hand Cream: 'Origins' - Make A Difference Rejuvenating Hand Treatment

Primer/ Corrector -100 Percent Pure -Luminous Primer Vitamins + Antioxidants with Resveratrol


This primer feels nice going on. It is lightweight. I have tried it with several types of foundation. Summary, it makes my foundation crease or flake. Ew. It does not make me break out. I think it's not worth it for the price. Not a repurchase.

1 of 1 people found this helpful.

Eye Shadow -100 Percent Pure -Satin Eyeshadow in Bora Bora

on 6/24/2018 3:46:00 PM

This cream eyeshadow has a nice consistency that melts on contact with the skin and is easy to blend with fingers or a brush. It's one of the darker eyeshadows I own and I like it as a crease color. It comes in a glass container with a screw on lid so feels high end but is a little time consuming to use on account of needing to screw the lid off and on. I have one 100% Pure eyeshadow that is more of a powder and it came in a plastic container with a pull up lid which looks cheaper but is faster to use. I seem to go through this very slowly as a small amount goes a long way and I don't do a full eye everyday. I'm prone to dermatitis including around my eyes if I use the wrong products but this one is a winner in that department as I've not had any issues with it causing irritation. Overall, it's a definite winner from 100% Pure as the ingredients are safe and all natural, the price is reasonable and it performs just as well as eyeshadows containing toxic ingredients.

1 of 1 people found this helpful.

Liquid -100 Percent Pure -HEALTHY SKIN FOUNDATION WITH SUPER FRUITS SPF 20 (full coverage / satin finish)

on 6/18/2018 8:29:00 AM


This product is a great organic and healthy alternative without all the bad ingredients other cosmetics have.
The Colour range is a bit limited but if you mix two colors you can make your perfect shade.
If you don't apply any moisturizer or primer that adds a bit of hydration it can look slightly powdery. I personally find that if i use jojoba oil before applying the foundation it looks great. Or use the studio fix spray and spray over the foundation after you have applied it. Coverage is natural this way . You may need to touch up on any spots with a concealer as it doesn't seem to cover that too well. It gives a even skin tone and beautiful skin like finish.
a little goes a long way and it doens't cause break outs. However if you apply this too heavily i think it will clog pores.
overall i am very happy and I love this product so far :)

4 of 4 people found this helpful.

Eyeliner -100 Percent Pure -Long Last Liquid Eye Liner - Black Tea

on 5/29/2018 8:36:00 PM


My new HG eyeliner. Better than any other brand ive tried in terms of long lasting, smudge proof, colour. In my books it is better than

-long lasting. The longest lasting eyeliner I've tried in that it does not smudge or move all day. I've been looking for an eyeliner that can handle my slightly oily eyelids wihout setting ,etc. This one passes the test with flying colours.
-natural ingredients. Good for the skin. Feel comfortable putting this product around my eye area. More so than other brands that arent focused on pure ingredients
-fyi price is comparable to other high end brands.

-only con is the packaging, based only on the one I bought. The lid applicator seperated from itself.... will exchange
-not as easily available , ie this brand is not sold in most department stores or sephora like other brands. Available for sale online though and, depending on where you live, you might find it in store
- applicator is not my favorite. But it's good enough because I love the formula

*edit. Exchanged the broken applicator one for a new product. New one has been perfectly fine.

3 of 3 people found this helpful.

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