i suffer from flaky dandruff... pretty embarrassing, right? It seems to be worse during the colder seasons. I did a bit of research and found a website that talked about using baking soda to combat this problem. I part my hair little at a time (concentrating smaller sections where the flakes were happening) and sprinkled a pinch of b.s. and gently rub it into my scalp. After the problem area has been covered with b.s. I gave a gentle massage through out my head, concentrating on the problem area. Then, I rinse off the b.s. and shampoo as usual. but I used apple cider vinegar water mixture to rinse. I did this twice a week and for about a month, and I don't have big flakes anymore. I get very tiny flakes here and there that is not easily noticeable unless i am searhcing for it.