This has now been my everyday blush for over a year now. I only bought this cause I needed blush and this was cheap ($4NZD from the 2 dollar shop) which is very cheap for NZ makeup, but I wouldn't even class Jordana as drugstore make up. I love this because of its nice corally colour and how it gives a nice glow. I think this shade is best for tanned skin tones. Also has never broken me out which is great. The only bad thing I can say about it is the middle part of the lid pops off sometimes but easily pops right back on.