Since I believe in safe-sun practices, I've been looking for an alternative to suntanning for a long time - and I've found it! Fake Bake gives you just enough color for that healthy glow without looking like you just stepped out of Jersey Shore. I think those that rated this product badly were expecting the same results as a spray-tan - this lotion however builds up colour gradually. Some people said it all comes off in the shower the next morning - this is NOT your tan, it is only the color-guide to help you with application! The color guide makes you look pretty hideous pre-shower, so don't get freaked out when you see yourself in the morning. You will be left with a beautiful, natural-looking tan! One big warning: FOLLOW THE DIRECTIONS. It's so very important to exfoliate, evenly distribute (this stuff is potent - it doesn't take much!) and give yourself lots of time. Also make sure not to apply it on rough patches of skin because it will look horrible - I had some eczema on my arms and the self-tanner made it look like leprosy. Keep some body lotion/oil close to smooth out any streaks. No horrible smell either, and dries fast. Fake Bake may be a little pricey, but you get lots out of it and boy, does it work better than drugstore brands!