Ok, girls. The people who have given this negative reviews are obviously people who have just bought the mascara. The reason this product doesn't work as well as the testers in the store is because the testers have been used a bit and are DRYER. When you first buy this mascara - like most high end mascaras, it is very wet. You can't build very well with it and you end up with spider legs. However after a few uses the product dries a bit and the result is a much more buildable product. When it gets like this this product is awesome. It doesn't budge or flake. The colour is a shiny black and the formula is latex like so you can't reapply later in the day -though you won't need to.