I purchased this product after being dissatisfied with Laura Mercier's Secret Camouflage. I was looking for something that is non-drying for blemishes and lasting, which were two qualities that LM's cult favorite lacked. I first tried Cover FX but was unable to find a good match for my NC25-30 skin tone (go figure!). MUFE had a good range of colors for the SA to try out on my skin. I love the texture of this concealer. It's creamy and not drying. It doesn't settle into any lines on my skin, and lasts throughout a work day and gym. With LM it was gone by mid afternoon. The only gripe is the dreaded applicator. It just keeps on pooling products around the opening after the initial dispense. The applicator really confuses me but I would repurchase this because it really is a perfect match to my skin, non-drying, and long lasting. Icing on the cake is that it's fragrance free and paraben free.