I'm curious to know if those of you who think this concealer doesn't last long are using it by itself. Concealers are NOT meant to be used alone. They are to diminish skin imperfections such as dark circles, redness, and acne, then to be set with a loose powder, pressed powder, or liquid foundation over top. Because of the creamy texture of this, it isn't going to last long by itself. ESPECIALLY on someone with oily skin. I recommend that someone with oily skin cover with a pressed powder ( Aveda's dual foundation and pressed powder is my favorite!) and a liquid foundation or tinted moisturizer would be better for dry skin. This concealer also gives a great matte finish when paired with the Aveda pressed powder. :) And YES, I am a makeup artist for Aveda & love their liquid concealer but I give this product A LOT of credit after picking it up on a whim once. I always keep it on hand now :)
i loved this line! i usually use pravana, but it's just so messy that i decided to try something new. my nieces are always wanting something crazy so i bought the pink, teal, and magenta. the pink and teal seemed to spread fine..but the purple was so thick and i felt it didn't show up good the first time i used it. the second time i mixed it with just a splash of 10 volume developer and it worked so much better. it spread easier and the color was much more noticeable. i also recommend leaving it on at least 45 minutes if not longer for the best results! and always pre-lighten the hair first!