Over the last 10 years I have tried hundreds of foundations, concelalers, tinted moisturisers etc. I don't really know what "bb" means or what makes this "bb" but i dont care. this stuff is AMAZING. it covers, it's not oily, it doesn't break me out (my skin reacts to everything), the colour matches and it is spf 35!! it's almost unbelievable. pleasee buy it so they don't discontinue it ever!!