For me, this is 100% worth the high price tag. I don't wear foundation often, only really when I'm at work, so I don't need heavy coverage most of the time. This is a great light coverage but it builds really well. it's easy to use (so long as you shake it well before use!)
I love this! I used to use Kiehls, but I was finding that my skin was really tight after cleansing. Then I was buying some perfumes & I was given a sample of this cleanser & loved it. I've now got the full sized bottle & I find one pump is enough to do my entire face. I know you're supposed to apply with dry fingers to dry skin, but I find it best to apply with DAMP fingers to dry skin, at least for me. I then use a moist cotton pad to wipe it off. Yes it is expensive, but for me it's absolutely worth the price, it works so much better than other cleansers I've tried, it goes further & it doesn't give me any weird side-effects.