I picked this up at my local counter today after a MUA on MAC's live chat recommended this to me. At first I was skeptical about getting it because every time I swatch it in the store there is hardly any color payoff. I ended up getting it anyways knowing I could return/exchange it. So I swatched it a few minutes after I got it and the pigmentation was excellent! The texture is so smooth and buttery. It's a medium plummy, lavender taupe color on my NC30 skin. I put this in my crease and paired it with all that glitters on the lid, handwritten on my outer v and lash line, and orb as a highlight. Handwritten looks so gorgeous with it because the warm undertones brings out shale's cool undertones. Also, if you have brown eyes then this is a must have.