This lip balm is extremely moisturizing. I first tried this product in the winter when my lips were chapped beyond any reason. Basically, my lips were flaking and I could not wear anything over my lips because...it was very unflattering. When I purchased this, I was not expecting much because it was quite cheap. After applying the product and checked my lips, my lips were extremely smooth and moisturized. I had no idea that a lip balm could do such thing. The only downside to this lip balm is that...it is suuuupppeerr pigmented. And it seems like...the color intensifies as time passes. Other than the extremely bright color and its intensity...this product is amazing <33 ^^ I would recommend this lip balm in a color of less intensity. The strong pigmentation of this particular color was the only downside for me personally.