I have only used this product one time so after a few more uses if my opinions evolves in any way I will update in the future. That said, I've been using boxed dyes from the drugstore for years and ever since foam dyes came out I've been really loving them for the ease of application. Out of the three I have tried so far this is the best yet. The packaging is much nicer (it is more expensive than the other drugstore brands) and what stood out to me the most is that this is the only foam dye I've used that has separate instructions for a root touch up. All the other dyes only have one set of instructions meant for a first time all over dying process. After years of that, if you have long hair it would likely really damage your length. To offset this, I always applied oil to the length and ends prior to dying. The best aspects of this dye for me: did not stain my scalp at all, the foam really was thick and spread very nicely, the color was amazing (really rich and even and multidimensional; it was rich and black without looking obviously dyed and fake). But the best part of all for me was that every time I dye my hair my hair gets really relaxed from the process: very flat and straight. I know people may love this because it makes it glossy and silky but I hate it because I have to deal with flat hair with no body for a week or so. With this dye I had no issues with flat, super straight hair. My texture remained the same after dying. I couldn't be happier. For reference I have straight hair with a slight wave that is coarse.
Overall this product is a step better than the Clairol foam dye. What I liked/disliked about the product is that I bought the color in a neutral black yet I didn't get black hair as a result and the starting color is dark brown, almost black. The good part is that it didn't stain my scalp nearly as badly as the Clairol dye and the immediate end result is a much more multidimensional and believable color but it didn't have the stark richness that I believe I should expect in a black dye. In the past L'oreal dyes have always given me opposite results than I should have gotten: if I dye lighter I end up darker and when I do dye darker I end up lighter! After using this dye about 3 times I gradually started getting a consistent dark brown color with warm tones instead of the rich black I was dying it to be in the first place.
I've used this a few times. I think around 3 times total. In the beginning I loved this product, because compared to traditional boxed dyes, the foam is so much better to use that you can't even compare. However, I've tried two other foam dyes since and this is probably the worst one I've tried so far. It smells bad, the foam doesn't spread as nicely and it tends to become liquid-y and still drips. The absolute worst aspect of this product is how much it stains your scalp- I dye my hair black so this looks atrocious. Right after coloring, the hair is too dark and too one-dimensional in color and needs a week of washing to fade to a better more believable color. However, the color also fades too quickly. Will not repurchase.
My friend was wearing the prettiest blush and I asked what it was and not only did she tell me but she had nothing but amazing things to say about this blush. Since it was so cheap I had to get it. I went to several CVS, Walgreens, etc. to find it and finally found one in stock at Kmart. I adore the color. I don't care about the packaging because it's so dirt cheap. Okay, the product... well it's a gorgeous color and it's really pigmented BUT it's chalky and doesn't blend well at all. No matter how hard I work on it I can't seem to get an even application. I must find a higher end or at least better formulation of this exact color now. I'm on a hunt for a perfect match in a better formulation with nicer packaging.