I'm a 41 year old and have been using this product for 2 years, and LOVE it! I used to use Philosophy Hope in a Jar as a moisturizer, but due to being on a tight budget, couldn't afford the Hope in a Jar anymore. I bought a jar of Timeless Skin at Walmart, because I could not be without a moisturizer, and this turned out the be my favorite facial moisturizer. It really does help my fine lines and wrinkles! I use it every night (daytime I do not use it, as I use a sunblock and liquid foundation). I highly recommend!