Wasn't there some NBC show called "Emily's Reasons Why Not", starring some actress nobody really cared about, and the show really sucked and so it was canceled after like two episodes or something? Anyway, I never saw it (and neither did anyone else, apparently), but I might as well list "Perotine's Reason's Why Not". Why not what, you ask? Why not to buy this crappy mascara: 1) The "curl" is minimal. It doesn't last. 2) It clumps very easily. 3) You have to apply a lot for it to show... 4) ...but if you apply too much, you end up with eight gigantic stuck-together lashes. 5) The brush sucks big ol' dongs. The primer is okay, but it's nothing special. You could probably get the same effect with cheap primer if you really cared. Hell, you could even try wood glue if you were broke and/or crazy. This isn't the worst product out there, but you'll probably have more luck spending your money on lottery tickets.