This has been my everyday blush from the moment i bought it. It definately is very pigmented, a very nice plum-pink colour which compliments every skin tone since it looks like natural blushing/skin pigmenation. it stays on really well on top of foundation or alone. you really just need a little bit on the brush for the colour to show. it is beautiful and i would definately buy it again if i ever run out, and its my favorite blush of all time. it doesnt break me out, which a lot of products seem to do nowadays. all i gotta say it dont underestimate it, or look down on it because its so cheap!