I have used all sorts of color protecting shampoos and conditioners and after getting a sample of this I purchased it and have just bought more, which is rare for me. I have tried Aveda Color Conserve, Bumble and Bumble, Matrix and Pureology and EverPure is by far the best of the numerous kinds I have tried. The smell is fresh, similar to an Aveda type scent. My hair has a tendency to get greasy after just a day, but with the EverPure it doesn't happen. When the tubes get to the end it is hard to get the last of the product out, I do wish it were in bottles rather than tubes.
I was looking for a clarifying shampoo that was safe for color treated hair and found this when looking at Pureology products. It is expensive but given that I will only be using it once a week at most I easily justified it. It is true that it can tangle your hair up pretty bad when using it in the shower but I followed it with Pureology Nanoworks Restorative Hair Treatment and the two together feel as though my hair has started over. My scalp feels clean, my color is vibrant, soft and easy to style. I wouldn't use the shampoo without a good deep conditioner afterwards and I for sure wouldn't use it more than once or twice a week but it has made my hair feel salon fresh at home.