This product is totally HG for me! I purchased it in 4 of the 6 shades they have (uploaded swatches too). Red Dahlia is red with brown/burgundy undertones more of a berry, Pink Blossom is a cool pink with blue undertones, Honeysuckle is a light nude, and Hibiscus (my fav) is a pink nude (more pink than nude). The finish is what you'd expect from a Burt's Bees lip balm; naturally shiny and healthy looking. All the colors are sheer, but not so much that they don't show up on me, I can definitely tell the difference between all the shades. That said, however, I'm very pale and even the Burt's Bees balm with pomegranate oil makes my lips look rosy. The consistency of this product is creamy and easy to apply and keeps my lips soft and hydrated (I live in vegas, lip moisturizers are a must). The color does fade, but it's so easy to reapply as you don't need a mirror or anything. In terms of color choices, Hibiscus definitely works the best on me. And even though Red Dahlia is portrayed as the darkest shade, for some reason hibiscus shows up better on me? I also love Honeysuckle which is the perfect nude (though I can definitely imagine that this shade wouldn't show up on some people). In terms of taste/fragrance...it has no taste and smells faintly of pears, which is also lovely. To sum it up, I cannot rave about this product enough! I can't wait to try the other 2 colors!!!