So I was recently looking for a new concealer to cover up red marks (from old blemishes) and new blemishes. I can't use salicylic acid medicated concealers any more so I had to toss out my old standby. I usually put concealer on (with my finger) after I apply my tinted moisturizer. Followed by translucent powder (but not always). That is the sum total of my routine. I love the initial texture of this and the color Chantilly is perfect for my pale skin. Unfortunately this doesn't last all day and I don't really have the time or patience for reapplication. I may try it with a brush and see if that improves the staying power but for now it does not last nearly long enough. Still searching for the HG.