I have color-treated naturally curly hair. My hair falls a few inches below my shoulders. My hair isn't particularly thick (strand-wise), but I have a lot of it. It tends to weigh down throughout the day and gets flat on top. Bb Texture gives me all-day-long lift and volume. I only use it on the roots when my hair is damp. I put about a pea-sized amount on my fingertips, rub them together and then rub it at the roots on damp hair. Then I clamp my hair with a couple of those claw clamps along the part while I do my makeup, have breakfast, etc. (i.e., while my hair is drying a bit naturally). I finish drying the top of my hair, lifting it with a pick or my funky looking Deva dryer attachment. Voila - root volume all day!