I bought this shampoo and tried it. the next morning. My first impression was that Bumble adn Bumble acidently packaged a conditioner in a shampoo bottle!!!!! The formula barely lathers. I didn't know that the lformula was low sudsing, so I decided to wash my hair again with another shampoo right after. They pleasant suprise was that I did notice my hair was wonderfully soft and manageble, when I styled it, but I figured that it was due to shampooing with 2 products adn then using a good conditioner. Later, I got online and learned that formula doesn't get super sudsy, so a few days later I tried it again and followed with a conditioner that I usually use. My hair turned out so AMAZING!! Super soft, silky, shiny, manageable and best of all, I didn't have to use a ton of hair products to get my hair to be sleek!!!! My hair is VERY processed, blonde, and I use blowdryer daily on my naturally very, very wavy hair. I love this shampoo and will definately buy it again!!