I love this mascara! I was a big fan of the Revlon Grow Luscious Mascara so I was really excited to try this one out. At the store I was going to buy both, but the Revlon Grow Luscious was 7.89 at Target and so just went with the new Plumping version. I like it just as much and that is saying a lot because I have short Asian lashes (I am Asian) and with my method of applying mascara it was amazing. My curl lasts extremely longer than any other mascara. The price is amazing and it has more product that my other favorite mascara, Maybelline's Falsies in Black Drama.