I'm going to start off this review by informing you I have KP (Keratosis Pilaris). If you have it you'd understand how important and difficult it is to find a good foundation that makes everything look even without being cakey. This one does the job very well! I had gotten a sample in from urban decay and when I used it I was VERY impressed. Because I was running out of my other foundation, I decided to take a leap of faith and buy the 38.00 bottle. My favourite things about it are: -Easily blendible and not cakey. -A small amount goes a long way -The packaging (comes with pump) - It gives me the look of smooth 'natural' yet almost perfect skin . You could not notice my KP at all! -The staying power of this was very good on it's own when I tried it without Skindinavia spray. Because it's 'naked' i.e. lightweight certain really red spots and under eye darkcircles will still need concealer. I occasionally build the product in problem areas for a medium coverage and overall more natural look for days when I don't need to be 'perfect' lol. In conclusion, I love it & it was worth the $38.