I have decently long eyelashes, and this just takes them higher and higher. I love to apply this just by blinking my lashes through the wand, the color is PHENOMENAL. What a beautiful, rich, jet black formula. It comes off easily with a makeup removing wipe, I use Neutrogena wipes. Don't rub your eyes while wearing this, it will smudge on your lower rims, but I don't care, this mascara is worth every penny. It is my HG mascara. Also, I have straight lashes and I curl them, then apply, and it does a pretty good job of holding them up. The Armani Eyes to Kill is comparable to this but it is just not as wonderful as the Supernova. The color is much more intense, the formula is less irritating, it conditions your lashes, and comes off easily. LOVE.