I have been using this beach curl spray for about a month now and I absolutely love this product! I have naturally wavy and frizzy hair that I always flat iron in Autumn/Winter. In Spring/Summer I like to stop using any heat on my hair and just let my waves fly free, but my hair is always so poofy or frizzy looking even when using past taming and curl serums. But then I bought this. This product actually works for my hair. My waves are more defined and I now have that sexy beach waves look with minimum frizz and no poof! Firstly, I shampoo and condition my hair and rinse out with either warm or cold water (I've tried them both and the end result is still the same). After mildly towel drying, I let my hair air dry for about 10-15 minutes so it's not super wet and then add the product on damp hair. I usually spray the product about 5 or 6 times throughout the different sections and levels of hair, comb it in with a wide tooth comb and then scrunch. I then continue to let my hair air dry and every once in a while scrunch some more when I remember. At this point I have defined waves but if it appears a bit flat I just wet my hands with water and scrunch my hair and then PRESTO! Beach waves! I wash my hair every two days and this product keeps my hair full of oomph! I basically wake up in the morning, flip my hair over, scrunch my hair with wet hands, and then I'm good to go. I will definitely be repurchasing.