I got this foundation on special from my local supermarket, so I did not pay full price. I got the foundation for $9. I am very pale, a mac NW15/NC15 or a bobbi brown 00 alabaster. I purchased the foundation in 305 (1) and I found it was rather yellow, and too dark for my skin even if i blend it or apply only a small amount. My closer friends sometimes would comment on my makeup line so I would have to go bare faced once I'd washed it off in the nearest bathroom. One noticeable thing about this foundation is how fast it dries, which makes it painful to blend. I turns thick if you attempt to blend it after too long, separates and clumps. The package dispenses far too much as well. I found on my combination to oily skin that it melted off by midday. The coverage of this foundation was quite nice, medium build able, but I don't feel it covered redness that well and tended to stick to blemishes and enhance them. The finish was lovely, a nice natural semi matte finish. This foundation did not last all day. I am now sick of mediocre foundations and I am going to invest in high end foundations from now on. I personally will not be buying this foundation again.