I just bought this lipstick on clearance at a local discount beauty supply. I was drawn to it because it's a deep red, which is what I was looking for. I have reds which are very bright but I wanted something more sophisticated. I've applied it once and it went on super smooth; I felt like I was applying butter to my lips. It's super silky, creamy, and very pigmented and rich. The shade is a deep red; I think it's on the cooler side, perhaps almost verging on berry territory, but it is slightly muted as well, maybe with a touch of brown. I'm not a fan of brown-reds but I like this color, it doesn't look at all brown. It's a gorgeous elegant red with a moisturizing sheen to it, but not overly glossy which I like. There is a smell which some have identified as "grape" and I concur, but only while applying the product. Afterwards it disappears. Since this lipstick is so slippery it is very easy to smudge it and stain outside your lips, so I would suggest any of the tips for applying lip product: use a lip brush, a lipliner, and use the apply/blot/reapply method to keep too much product from glopping on your lips. This will also prevent it from getting on your teeth, so make sure you don't get it on the inside of your lips. I like the packaging, it's heavy and sturdy and the twist-up bullet casing seems to be made of a shiny gunmetal material. It's very chic and pretty. All in all, I like this lipstick a lot and I will definitely consider buying others in this line. I would probably buy them on sale or clearance though, since the normal price tag (around $8 I believe) is a bit steep for me.