I love this BB Cream. I'm very fair so in general it isn't very difficult for me to get a color match with asian bb creams, as the goal is generally to achieve a lighter fair look to the face. I really like the texture of this cream, it's definitely thicker but the coverage is good for me, because I tend to have dark marks or uneven spots from acne. It's a little buildable, sometimes I apply a little bit more on spots that could use more coverage. This in conjunction with concealer is amazing. In the summer I set it with a matte translucent powder or even a light dusting of mineral makeup, and I love it. I haven't used liquid foundation since I bought this product months ago. It's that good! Also if I feel like I need more coverage, i will sometimes put a tinted moisturizer first (my skin is on the dry side occasionally) and I find that helps a bit as well. Definitely a staple of mine. Also, the packaging is great, I love that it has a pump so there's not mess or hassle trying to fiddle with a twist off cap or anything like that. Just a half a pump and I smooth it on with my fingers. It's great! I'll probably repurchase this, though a little goes a long way and I'm not quite sure when that will be. Just a note that BEWARE if you purchase from Ebay. There are counterfeits floating around. Do yourself a favor, and purchase from a reputable place. Your skin is precious, and god knows what's lurking in the knock-offs. A quick google search should help you identify if your bottle is the real deal or not.