I love this eyeshadow. I have gone back and bought several more in different shades. The instructions say "can be used wet or dry". I find that wetting your ring finger and smooshing it around on the shadow and then applying (don't get finger too wet) is the best way. It goes on smooth...dries fast and stays on all day. I love their color selection. I haven't tried any other products by Rimmel but with their price...I believe I will. I read another review about their lip products...maybe I'll go there next.
I loved this product! The lady at the store told me to apply it quickly and put a second coat on while the first was still wet. She said this was the key. It is not mascara! It colors your lashes and thickens them only slightly. I have had it on for two whole days now...no raccoon eyes yet! It lasts through showering and it beats mascara hands down. This coming from one who doesn't like to use mascara anyway.