A beautiful slightly darker shade, without being goth! I loved this shade when i saw my co worker applying it, and asked her what color it was. She had darker, sultry features and it fit her wonderfully. After a couple of years, I finally worked up the courage to get it (for free, with the back to mac program <3), though I am usually a mid tone rose person- and when i go extreme i usually like light bubble gum or tropical bright pinks. This was a big jump in color, but it is a wonderful rich berry shade that is not too dark to overwhelm and be shocking. I am working on toning down my eyeliner to balance, though I'm addicted my strong eyemakeup. Even so, it works. I feel this is a statement without being in your face. Another plus, it is fairly matte, and seems to last like a lip stain.