This is my new favorite liquid liner! I was a hardcore, MAC Liquid Last Liner (point black) user, until I stumbled across this GOSH liner. It is hard to find a liquid liner, that does not have a felt-tip, pen like end, but rather a small, actual brush. I do not like the felt tip ends as the black never looks black, it's more of a translucent charcoal or something. I want BLACK. I picked up my GOSH liner on sale at Shoppers Drug Mart for $2.99 - there was no sale sticker on the shelf, so I was expecting to pay $15 (regular price), and you can imagine my elation when it rang up at $2.99!. Went home, tried it, loved it, went back and cleared the shelf! For $2.99 I wasn't going to pass this up! haha. The staying power is exactly the same as MAC, the color is just as dark and 'vinyl' looking - I highly recommend this liner as an alternative to the pricer MAC version.