I am a big fan of automatic eyeliners because they usually go on easy and you don't have to sharpen them. I have used many different brands of eyeliner over the years in both the cheaper brands and the expensive brands. I have found that usually after wearing them half a day I would either have smudges under my eyes or the eyeliner would be worn off, especially on the outside corner of my eye. I bought the Ulta eyeliner in black & brown, on a whim one day when I saw they were on sale for $1.00, for both myself and my teenage daughter. After wearing it for several days I noticed that I did not have smudging and it stayed on really well. It is the BEST automatic eyeliner I think I have ever owned and it is cheap. I will be going back to Ulta to buy it in other colors. I love it!