I love this foundation. Beleve me, I have tried everything under the sun, and this is my favorite. I like the consistency, the almost full coverage,(I have to use a full coverage concealer for spots under my eyes as well), Leaves my skin slightly dewy/ glowy. The finish is gorgous, I look like I have porcelain skin. It's definitely expensive, but to me it's worth it. I have dry/ sensitive skin, large pours, redness and some freckles which this foundation covers beautifully. It has been very hard to find something that can help with all of these issues. I am only 30, so this can definately be used by women of any age. I I will continue to buy this.