I really really wanted to like this product after reading all the great reviews. I like mascaras that can hold a curl and this one only holds when I apply one layer of mascara. After the second layer it started weighing down my eyelashes. It wasn't even a thick layer either! What I do like is the way this separates your eyelashes and doesn't clump. Maybe I have to get the hang of using this mascara but so far I don't like it that much.