I have short, straight, and generally uncooperative lashes, and this mascara reaaaally lengthens without clumping(think dolly), as well as volumnizes! The tube is gold and classy in my opinion, and the brush is definitely innovative, though by itself it doens't seem to do much besides look cool. I like the waterproofness of it as i tested it out by going for a swim with it on. Smudged a little bit, but much better than my loreal volumnous million lashes waterproof, which went all over the place. The only 2 downsides i can think of are that it doesn't hold curl(or at least my curl) very well, and the price tag.