The texture is thick and gooey/ creamy. Not sticky. Not drying. The color is rich and full coverage if you sweep it across once (I have it in #211 Desire which is a relatively neutral tone). Very glossy, good staying power, though obviously it will rub off if you are eating or drinking. Stays tacky throughout wear. Has a soft musky/vanilla odor and a slight taste. Not flavoured. Plumps lips, so if I wear it awhile, then remove it, my lips are moist and firm. I don't care for the applicator ( it's a flocked doe foot wand) because it's too big and brings out too much product. It could be smaller and then it would be fine I think. Overall the package is ok; its a heavier type of plastic and the labeling has not worn off after several months. The lid is substantial, which is nice for control during application.
It's a great value and very effective for removing many types of nail polish and glue. I always like to have this available. I paid about $4 for 16oz/473ml