We all know that "long wear" lip products come in two varieties. They either wear a very long time while sucking the life out of your lips, or they don't wear half as long as they claim. This product is the latter variety. But having said that, I really love it. It does maintain a shiny quality much longer than a typical gloss, and it indeed stains the lips to retain color for several hours. The intensity will fade, but I would much rather reapply than have my lips all dried out and cracking. It smells good, the applicator is quite luscious, and the color selection is nice.