Very pretty pink on my cool, fair complexion. Moist and dewy-looking. Seems moisturizing, which is a nice bonus in Winter. A little goes a long way, so this stuff will last forever. Goes on a little sticky. Slightly luminous, but not frosty. Pleasant fruity smell. A new obsession- I am collecting these like a madwoman :) Pretty on the lips, but tastes pretty nasty. My search for that elusive dewy cheek is over! I feel a little guilty taking a whole lippy off because it's not good for lips. Would give it a 4 1/2 if I could.