I have been looking for the right lip stain for a while and this is it. I have worn it every day since I bought it. I was intimidated by liquid stains so I stayed away from this product, but after several disappointing pencil and marker stains, I bought Posie Tint. The color is buildable - lightly applied and it looks like an enhanced, pinker version of my lips; heavily applied and it is quite bright and fun. I have been applying it with a doe-foot applicator and that has been working perfectly so I have not actually tried the applicator it comes with. I also have not tried it on my cheeks yet but it is worthwhile as a lip stain alone! The only reason I did not give it a perfect rating is that it is pricey. Still, I will definitely repurchase!