I have never been a foundation fan, but BB creams sounded up my (makeup) alley. I chose this one because I have friends who are vehement Smashbox fans. Also, I had store points to redeem, so it was kind of free. I dont know if i would have spent $50 on this otherwise. Initial findings during application: light, blendable, smooth coverage. My shade is light and it matched my pale Canadian skin well. It dried quickly and felt nice, not drying or makeup-y. I wore it today in sweltering "I didn't know it gets that hot in Canada" humid weather. It didn't budge. I was complimented on my makeup in the afternoon, hours after application. Now, I have used a few cheapo tinted moisturizers (Cover Girl) and this was way nicer. I have no experience with more expensive tinted moisturizers (like Laura Mercier), so I can't compare it to that. But I am happy with this, and will spend my points on it next time. The $50 is hard to swallow, though.