I really like this mascara and I think it works best because of my method of application. I use a plactic eye lash curler with really nice foam pads on the curling rim and I always curl my lashes before applying mascara. That is my personal preference. Because the mascara brush is odd shaped i only use the convex shaped side of the brush to apply the mascara. I'm gentle with the wand and my lashes and this prevents clumps. Also, never pump your wand in the primer or colour tube, just gently pull it out in one straight motion. I lay the mascara tube flat versus standing up ..I think this helps to prevent excess product on the brush.