My first MAC lipstick and I do not regret it for a second. I'm an NC45 and though it is recommended for cooler tones from a few blogs I read, it looks just fine on me. It is a very bold. bright fuchsia and very creamy & pigmented. You can apply from the tube for the color ifor its full intensity; or use a brush (like I have) to have more control of the color or town it down. I see myself repurchasing maybe 2 or 3 of these as backups.