I loved this product but only gave a 4 because it's 12 bucks and It runs out so quickly. I suggest a dabbing rather than wiping motion, it covers better. Also if you have dry skin (I do) the dabbing will not enhance the dryness. Use ample moiturizer and let it set before applying AirWear. The colors are awesome I am of Irish decent with red hair and you have no idea what its like to try and find a match, with this product I did!