Best I have tried so far, I need mascara that gives length and curl. I have tried Sheseido, Lancome, Clinique, and recently Diorshow Iconic, and other drug store ones. This is the best in terms of providing legnth and no smudge. Curl is also very good. Need to get used to using it though. It took me about a week to figure out. Now I would do a few layers of white only on the outter half of my lashes, then use the black to cover all the white while trying to stay as far away from roots of lashes as possible. This curls the lashes really well. Washing off is the best part, close eye, use warm cotton pad, then wipe and rise several times.