I used this product about 10 years ago and loved it...used the whole bottle but then changed my hair style and no longer blow dried it so I didn't buy anymore. However, I have recently started to blow dry my hair again and couldn't figure out why it didn't look as good as when I used to blow dry it. Well, I came to the conclusion that it is the styling product. My hair is usually very soft. Not greasy or dry but soft. Maybe that is why I had so much luck with this product where other reviewers didn't. Rusk Str8 gave my hair that purfect curl under that looks so good. I am definitely on the look out for another bottle.