I have bought this mascara 3 times already & am going to get it again when my current one runs out. It lasts a long time and it doesn't flake or smudge which is good and it washes off easily. I personally like my eyelashes fairly clumpy (not too much) because it adds more volume and makes them look a lot longer and defines the lashes more. It works amazingly and if you don't like clumpy eyelashes, this is also the perfect product to use because it takes a while for them to go clumpy and a lot of layers applied fastly in order to go clumpy. I personally think that this is the best mascara I've ever tried and it's so much better than the purple falsies one because that has a curved brush/wand and most of the brissles are on the opposite side that's not the curved part that you use to make your lashes curl up which I think it pointless. One by one is a great mascara because it's brush is thicker than the falsies one and it the same shape all round, not bent (curved) which allows for more volume.