I am a HUGE fan of self tanners. The sun is so terrible for your skin and ages you so fast! Obviously some sun is good for you, unfortunately I work nights so I'm generally sleeping when it's daytime outside, but at least 2-3 time a month I make a point of waking up early and go sit by the pool for 45 minutes to an hour, but 90% of my tan comes from a self tanner. I've also noticed I do get better results when I get some sun once in awhile too, so my sun/self tanning regime works out pretty well with little to no sun damage. I used to use this exact tinted lotion, but I now use the regular non-tinted lotion which is in like, a rectangular tube (which I can't find on here to review), and it is way better. As with any self tanner, you just have to be careful when applying, and if you are you'll get great results. I take about 20 minutes to get this on my entire body because I keep rubbing and rubbing and rubbing in the lotion, and when I think it's all rubbed in, I rub some more! I've streaked myself up pretty bad a few times, but it was my own fault for not paying attention and rushing. If I do a good job you would never know my tan was fake. The tinted version is good if you tend to streak yourself up because you can see where you've put it, but I don't have that problem because I'm really careful and I only use this at night before I go to bed then rinse it in the morning, so I don't need the instant tint (not to mention it gets all over the sheets, even with the non-tinted stuff I usually sleep on a towel because it rubs off). I've tried a few other self tanners but this one gives me a great looking tan after only one application and it isn't orange at all. I used to use Neutrogena Build a tan but it would take at least a few applications to get a decent tan and it smelled really strong (Sublime has a much lighter smell), and had an orangey tint to it. With this product I only need to use it maybe twice a month to keep up a decent tan, more often if I really want to stay dark, and it's not orangey at all. At about $10 a tube I can generally do 5-6 total body applications. That's dirt cheap! And no sun damage - that's the best part.