Gilda is a deep neutral-pink lisptick with a soft matte finish. Very creamy on the lip, not much bleeding. Looks deep pink brown on me (very fair with pink skin, pink lips). I like it a lot, and how it wears. Has a noticeable fragrance, but is not offensive.
I bought 2 colors for my morning-outdoor wedding make-up, Shy and Cupcake. Shy won the day, and I am still wearing it. It does what everyday make-up does at its best - enhances your features without looking like a layer of paint that happens to be on your face. It works very well with fair complexions.