Too Faced • Shadow Insurance, Anti-Crease Eye Shadow Primer • Eye Primer

Where To Buy?

*TOP REVIEWER* pink1223 on 7/23/2008 1:21:00 AM more reviews by pink1223

Age: 19-24   Skin: Combination, Medium, Warm   Hair: Brown, Straight, Fine   Eyes: Hazel    

Sorry, I haven't tried the UDPP, so this isn't any real comparison. However, I read the reviews on both when I was looking for a new eye primer (mac paints were failing me, I thought there must be something better), and I decided to purchase this over UDPP because basically the packaging alone. The squeeze tube is nice. And I read it blends shadows better and that is always a plus, I thought. Anyway, this product definitely does the job for me, I love it! I still have my eyeshadow on just as great as it was twelve hours ago when I first put applied! I'm so happy. It is definitely a step up from what I used to use. My eyelids to get oily over time for sure, but I don't think they are super oily, so this products did the job for me just fine. It did make my shadow more vibrant looking, it looked freshly applied for hours after. I am super pleased and will definitely purchase again, but I'm pretty sure it will last me a while!

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Xiriah on 7/22/2008 9:19:00 PM more reviews by Xiriah

Age: 19-24   Skin: Combination, Medium   Hair: Black   Eyes: Other    

I've tried UDPP and this and I think I prefer UDPP. My eyelids tend to get really oily during the day around summertime and I feel that Too Faced's Shadow Insurance doesn't do that good a job of making my eyeshadow last. I'm not sure if I applied my eyeshadow with too light of a hand that day or if it was the different weather conditions when I compared the two, but I just felt that this didn't do as well of a job as UDPP when it came to making my eyeshadow last. I do appreciate the convenient tube the product is contained in and it does make eyeshadow last better than not using any primer at all on your eyelids, but I don't like the consistency that much. It kind of feels...oily. :/ (I'm guessing that it could be dimethicone in the formula.) After applied, it has a rather satin-y feeling on the eyelid, but it just doesn't work that well for me. I do feel like giving it another chance though. One thing that I feel is true when comparing this to UDPP is I think it is easier to blend eyeshadows using TFSI.

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*TOP REVIEWER* ginasuicide on 7/20/2008 7:38:00 PM more reviews by ginasuicide

Age: 25-29   Skin: Combination, Fair   Hair: Red   Eyes: Blue    

I got this as a deluxe sample.. honestly, I cant really tell the difference between this and UDPP. I will use them both on some days (one on each eye) and they both go on the same way, absorb same, make shadows stay the same. The only difference is the packaging, the squeeze tube is better . Ive not seen the full size of the TF one, but one thing with UDPP is even after sawing the tube in half to dig the rest out, you still get quite a bit for the $16 you pay.

looks like TF is .35 tube
UDPP is .34

so I would say they are pretty even. once I finish my current jar of UD, if they havent put theirs into a tube by then (which is in the works from what Ive read) , I'll probably repurchase this one instead.

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*TOP REVIEWER* desertmom4 on 7/13/2008 2:02:00 AM more reviews by desertmom4

Age: 36-43   Skin: Normal   Hair: Brunette   Eyes: Brown    

Not bad for an e/s primer. I have only used MAC paints and MAC PP's, but the PP's always creased on me whereas the paints ( tube) didn't. Out of boredom, I wanted to try a diff e/s primer, and TFSI was the one I decided to try. I only need a small dot of this stuff as it comes out of a squeeze tube ( hygenic). I use my finger and apply it over my entire lid up to brow bone. I let it set for 30 seconds ( read this is what your supposed to do by the maker, on the TF website) and then apply my e/s. It is essentially colorless, which I like as that way I know whichever e/s color I use the color won't be altered, whereas if I used a colored e/s primer sometimes the actual color will change a bit. I found my e/s easy to blend, and colors seemed true to their shade. My e/s did wear all day ( good 8 hours), and did not crease but by the end of the day it didn't look as fresh and vibrant as it did when I 1st applied it (I don't have oily lids for referrence). Overall, not a bad e/s primer, I do like it and will repurchase when/if I run out. It cost about $17, which isn't too bad considering it does what it claims...still love my MAC paints though ;)

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*TOP REVIEWER* FastKitty99 on 7/13/2008 12:41:00 AM more reviews by FastKitty99

Age: 36-43   Skin: Dry, Fair   Hair: Brunette   Eyes: Brown    

Thank you, fellow MUA reviewers! I had never heard of this product until I read the reviews on this board. I thought UDPP was a great product, but the ridiculous "genie bottle" is about the worst packaging I can possibly imagine, and I refuse to "saw" open the bottle to get at least 50% of the product out!

Thank goodness the folks at Too Faced had the good sense to come up with a more sanitary, efficient way to dispense their product. This primer is just as effective as UDPP, but has superior packaging. Ladies, if you don't want to mess around with the absurd UDPP packaging any longer, give this a try, I think you will be impressed - this is my favorite eye shadow primer - comparable to UDPP quality, but MUCH better packaging.

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xangelicx9 on 7/12/2008 11:34:00 PM more reviews by xangelicx9

Age: 18 & Under   Skin: Oily, Fair-Medium, Cool   Hair: Brunette, Wavy, Fine   Eyes: Hazel    

The staying power is so good it scares me a little. Like all the other TFSI lovers, a little goes a long way. Its smooth and creamy and the tube is really pretty. I had the UBPP but it packaging was so weird and funky. TFSI > UDPP anday. <3.

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*TOP REVIEWER* TakenByHim on 7/12/2008 11:15:00 PM more reviews by TakenByHim

Age: 25-29   Skin: Very Dry, Tan   Hair: Brown   Eyes: Brown    

This is a great alternative for people who do not like Urban Decay Primer Potion. As you can tell from the pictures, the packaging is more efficient and IMO, it is a lot better for people with less oily lids. Because my lids aren't oily like most people's, Urban Decay is very drying for me. It makes blending very difficult and sometimes impossible so I end up with harsh lines, just bad looking eye makeup. On the other hand, Shadow insurance is very creamy and my skin just absorbs it. A very tiny amount goes a very long way. I use less than a rice grain size per eye. It enhances the color of my shadows without drastically changing it too much. The best thing about this is that it's so much easier to blend with it because it's not so drying. I don't experience any creasing nor fading hours later! I'm so glad I gave this product a try. I highly recommend it for people with drier skin. It's a bit pricey but it's worth it.

Edit: 02/02- I have to take off two lippies. Over the past few weeks, it's been separating. If you don't shake and slap this package around before using, you'll get a bunch of clear oily liquid when you squeeze out product. I also notice that my eyeshadow is not as longlasting as it used to be unless I use a large amount but when I use a large amount, like UDPP it seems harder to blend eyeshadow. It seems to work better if not used daily. I still think it's better than UDPP but I would not rebuy this. I am looking into trying something new.

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lucky7wedding on 7/12/2008 10:38:00 PM more reviews by lucky7wedding

Age: 30-35   Skin: Oily, Fair-Medium   Hair: Brunette   Eyes: Green    

I love this stuff. I mean, I love it. I totally agree with previous poster...Very little goes a long way. Tube lends itself to sanitary dispensing with less wasted product. My eyelids are usually fairly oily, and by the end of the day, I generally have eye shadow left in the creases only...But not any more! My eye shadow goes on smoother, and looks perfect all day long. I do not know how I have gone so long without this stuff. Will definitely repurchase. And that's saying a lot for me! :) It's a staple.

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*TOP REVIEWER* boogiedisease on 7/12/2008 3:34:00 AM more reviews by boogiedisease

Age: 25-29   Skin: Dry, Fair-Medium   Hair: Black   Eyes: Green    

I generally don't have a need for eyeshadow primers, but I purchased this one as I'm due to be vacationing very close to the equator this summer... and I know how things can get if I'm outside in the sun for any extended period of time. I can't go without makeup, either.

I had tried the coveted Primer Potion by Urban Decay a while back. No bueno. Even after countless applications, I found it to be too drying, with a quick dry time-- hard to evenly blend out, and my shadow seemed to be a complete pain to blend. Yuck, it looked like an amateur applied my eye makeup every time I used it.

Gladly, it was only a small sample. I had almost purchased it without trying it... that would have been tragic.

I've had a real problem with the applicator wand. Yes, I suppose that one could somehow dispense it onto a separate brush... still, what a pain that would be!

After consulting P'ville about Shadow Insurance, I decided to take the plunge. I liked how it comes in a tube-- more sanitary, and less product wasted, in my opinion.
This stuff glides on like a dream, and becomes completely invisible on my lid (I could always see UDPP when I applied it). No crepey look to my eyelid, unlike with UDPP.

My shadow blends so nicely! Not only that, but the colour of the eye shadow seemed much more intense than normal. I just took a glimpse of myself in the mirror, and I like what I see. I applied my makeup over eight hours ago, and my eyes look like they were just done.

Holds up nicely through heat and sweat!

I'm sure this will work just fine on those with oily eyelids, but for those of us who don't, Shadow Insurance is the appropriate alternative to UDPP.

Excellent product! I will definitely buy again... if it's still being made by the time I run out, a long time from now. Only a little is needed... with the tube and it's nice, pointy little tip, it's easy to get just the right amount required to do the job. I know this is going to last me a long time, so it's definitely worth the money.

Great product, I'm very happy that I purchased it.

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*TOP REVIEWER* vanessa713 on 7/10/2008 8:41:00 AM more reviews by vanessa713

Age: 19-24   Skin: Combination, Olive   Hair: Brunette   Eyes: Green    

FEATURES:
*Concentrated - the size of a rain drop covers the entire lid.
*Perfect for use with both powder and cream eye shadows.
*Unique binders lock down eyeshadow pigments for amazingly long wear.
*Create shadow intensity for smoky eyes by placing Shadow Insurance on lids, wait 30 seconds, then apply your favorite shadow.


I really like eyeshadow primers, as they help to extend the wear and look of my eyeshadows. I bounce from brand to brand, rarely staying faithful to one brand or formula for very long. I recently tried Too Faced's newest primer offering, Too Faced Shadow Insurance. It's a really great primer, and is one that I'm glad that I purchased - it is now my HG shadow primer.



Too Faced Shadow Insurance is a creamy, smooth eyeshadow primer that comes in a small, pale blue squeeze tube. It has a pearly, pale blue cap that screws off and on. Removing the cap reveals a very narrow opening, much like an ointment tube. When you squeeze the tube, the flesh-colored primer comes out of this tiny opening. This product comes in one size, which is .35 oz.


Ingredients (taken from packaging):
Isododecane, talc, cyclopentasiloxane, disteardimonium hectorite, trimethylsiloxysilicate, glyceryl triethylhexanoate, polyethylene, trihydroxystearin, sorbitan sesquioleate, isopropyl lanolate, VP/eicosene copolymer, propylene carbonate, dimethicone, PEG-40 stearate, phenoxyethanol, tocopherol. May Contain: Mica, bismuth oxychloride, titanium dioxide, iron oxides.


I like many of the Too Faced products I try, so I figured that their Shadow Insurance would be another winner. As it turns out, this is a great product - and one that is lasting me quite a long time.
Too Faced Shadow Insurance has a thick-ish, creamy texture that is easy to work with. But before I start discussing how this product performs, I should say that this stuff is easy to dispense from the tube. After you use the tube a couple of times, you will learn that you need to squeeze the tube just a little in order to get the right amount of shadow out of the tube. Over the course of a few months, as the tube becomes more empty, you will have to squeeze it more from the bottom in order to use all of it, though.


It takes just a very, very tiny amount of Too Faced Shadow Insurance to cover my entire eyelid up to my brow bone. I'm not even talking about the size of a pea - I'm talking about the size of a grain of sand! A little goes a very long way with this product. A good way to know that you are using too much is to apply it all over your eyelid (and up to your brow bone if you want it that far) in a very thin layer, and blink your eyes a few times. If you can see a crease in the Too Faced Shadow Insurance that you just applied, you applied too much. You will want to apply it in a very thin layer evenly - almost to the point where you are wondering if you have enough of the product on your eyelid. Trust me - less is more with this eyeshadow primer.


The color of this product is a fairly pale flesh tone. When I apply it to my eyelids, it makes me look more awake. I then apply my eyeshadow (usually a pressed powder eyeshadow) over the Too Faced Shadow Insurance. I once heard Laura Geller (a makeup artist not affiliated with this brand or product) say on QVC that applying a good eyeshadow primer on the eyelid is a good way to make the color of your eyeshadow appear on your eyelids the way it appears in its container because the primer evens out the color of the skin on your eyelids. She was definitely right - and she didn't say this, but I think that making the eyelid more pale by applying a pale primer will also make the color of an eyeshadow more vivid and more true to the way it looks in its compact or container. Definitely when using Too Faced Shadow Insurance, my eyeshadows look much more vivid and my eyes look more awake and bright.


There are other eyeshadow primers out there (UDPP) that make blending two or more eyeshadow shades difficult when applied over the primer. I don't have that problem when I use Too Faced Shadow Insurance. It grabs and holds onto the shadow, but it doesn't make blending difficult. I love the way that this eyeshadow primer prevents my eyeshadow from wearing off halfway through the day (even in humid environments). My eyeshadow looks just as freshly applied all day as it does when I first apply it. I don't get any creasing at all, unless I over-applied the Too Faced Shadow Insurance first. Then some of the shadow will settle into the crease that is made with the primer. But this is easily preventable and is not a problem for me.


A note about cream eyeshadows - this eyeshadow primer will also hold your cream eyeshadows in place very well. I wear pressed powder shadows more often but have used cream shadows on a number of occasions with this primer and have had very good results with no creasing or fading.


Overall, I love this eyeshadow primer. It holds my eyeshadow in place very well, a little goes a very long way, and prevents creasing and colour fade. I get at least eight or ten hours of wear from my eyeshadow without having to reapply it when I use Too Faced Shadow Insurance. Although I rarely buy the same primer twice, I will definitely consider buying this one again when it's gone! I also like the fact that one tube will last for months. I've been using the tube I have now for over three months - probably closer to four months.

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*TOP REVIEWER* hp11989 on 7/9/2008 2:14:00 PM more reviews by hp11989

Age: 44-55   Skin: Dry, Fair, Cool   Hair: Brown, Straight, Fine   Eyes: Hazel    

Overall rating: This stuff rocks my HG requirements! I even returned my back-up UDPP after using this, and that had been my HG up until now. I like the consistency as well as the delivery (tube vs. wand). It's easier to apply; it doesn't dry out my eyelids; and I can get every last bit of it (no wastage).
Price: A tad pricey at $17 (a bit more than UDPP), but totally worth it.
Packaging: Great aqua blue regular squeeze tube (no wastage).
Would I buy again: Sure would!
UPDATE 11/23/10: I found this product to be too watery, even when I shook the tube before squeezing. I now use E.L.F. Mineral Eyeshadow Primer, Urban Decay Primer Potion, or -- for an extra punch -- Fyrinnae Pixie Epoxy. I have a similar product from Hi-Fi Cosmetics, but I haven't tried it yet.

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*TOP REVIEWER* MsLips on 7/8/2008 11:22:00 PM more reviews by MsLips

Age: 19-24   Skin: Combination, Tan   Hair: Brown   Eyes: Brown    

Love!! More brands that make eye primers need to think like this...make a tube packaged primer so it's good to the last drop! This is a fantastic eye primer that really keeps yer shadow on from dusk til dawn. I don't like to use it with loose eyeshadows/pigment because it doesn't hold as well and they don't show as vibrant on. But for natural looks this is def great. I got this so i could use it on clients for sanitary purposes, i use it as well and have no prob with it. It comes in a very cute mint green tube. 17 bucks is not bad since you get a lot of product.

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*TOP REVIEWER* filmart on 7/7/2008 7:14:00 AM more reviews by filmart

Age: Unknown   Skin: Combination, Fair, Cool   Hair: Brown, Curly, Coarse   Eyes: Green    

This product seemed so much like Lumene's shadow base for me. It worked okay for about 4-6 hours, but then made my eyelids feel oily and appear shiny.

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oreo0303 on 7/6/2008 5:40:00 PM more reviews by oreo0303

Age: 25-29   Skin: Oily, Medium   Hair: Black   Eyes: Brown    

bought this from sephora when it first came out (i believe udpp was out of stock) and was very disappointed! i only tried it once and immediately returned it the next day. maybe i didnt give it a chance but it made little difference on or off. my shadows did not smudge any less when i used it! i have extremely oily lids though so maybe udpp would work better for me (i havent tried it yet but plan to soon). not impressed at all.

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*TOP REVIEWER* ayngemac on 7/5/2008 4:15:00 AM more reviews by ayngemac

Age: 30-35   Skin: Oily, Olive   Hair: Black   Eyes: Brown    

This is almost as fantastic as my beloved UDPP, but not quite. I'll admit that I prefer this packaging: it's more economical, that's for sure. But this is less forgiving. Once it's on, it dries quickly, and if you make a mistake with your shadow, you've got to start all over again. But it works. I would definitely buy this again.

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jennhsieh on 7/4/2008 11:14:00 PM more reviews by jennhsieh

Age: 19-24   Skin: Combination, Fair-Medium   Hair: Black   Eyes: Brown    

This primer is amazing. I have monolid Asian eyes, which all you Asian gals know smudge eyeliner like nobody's business. This primer kept my black eyeliner and eyeshadow on for hours and hours, even in the highest humidity. The thing you have to remember is to let it dry before you apply anything on top of it. I do wish the applicator was a little more "technologically advanced", but whatever. Great product!

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BeaverCleaverReturns on 7/3/2008 7:03:00 AM more reviews by BeaverCleaverReturns

Age: 36-43   Skin: Other   Hair: Other   Eyes: Other    

I was excited to try this but it ended up being a letdown for me. Yes, this is creamier than Urban Decay but it also separated a bit and was oily. It reminded me quite a bit of Lumene's eye primer both in texture and performance. I have normal skin that sometimes can get the oilies or dry patches due to weather and this product didn't make my shadows last any longer than wearing them alone. I know a lot of people complain about UDPP making shadows less blendable, but I found that it happened when I used too much of it. Using a tiny bit smoothed on w/ a taklon brush, UDPP works great. However, if you have trouble with it, I highly recommend Bare Escentual's Prime Time Eye. BE works great! It will allow ou to blend shadow better than UDPP. UDPP does edge out BE when it comes to making shadow last, but you still will make it through 6-8 hours with either one.

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hesperia on 7/2/2008 6:57:00 PM more reviews by hesperia

Age: 44-55   Skin: Oily, Fair-Medium, Neutral   Hair: Brown, Wavy, Fine   Eyes: Brown    

I haven't tried Urban Decay's Magic Potion, so I cannot comment. But I do use Eyeshadow Insurance and I love it. It keeps my eyeshadow (powder or cream) right where it should be all day. It keeps even my eyeliner in place, even under my eyelashes. Its a great product.

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*TOP REVIEWER* boqueron on 7/2/2008 2:00:00 PM more reviews by boqueron

Age: 30-35   Skin: Dry, Fair   Hair: Red   Eyes: Brown    

General description of this product:
This is an eyeshadow primer in a blue tube. It retails for $17 for 0.35 oz, so it's cost is $48.57 per ounce. The ingredients include:
Isododecane,Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Glyceryl Triethylhexanoate, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol. (+/-): Mica, Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). It is a squeeze tube.

By contrast, Urban Decay primer potion costs $16 for a 0.34 oz genie bottle, at a total cost of $47.06, but this is on the assumption that you could actually *reach* all the product in an UDPP bottle, which you can't do without removing the stopper, and finally performing a near-surgical procedure to slice it in two. I personally find it ridiculous to have to saw a product in two to get all of it out. I am a girl who likes makeup, not a surgeon, not a magician. By contrast, the ingredients in primer potion are listed as:
Ingredients:
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Cera Alba (Beeswax), Trimethylsiloxysilicate, Propylparaben, Methylparaben, Ethylparaben, Butylparaben, Methicone, Isobutylparaben

May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)
As you can see, many ingredients in these two products are the same. That said, there are definite differences in these products.

Other primers I have tried:
I also have tried and did not like the following eye primers- Mary Kay, Paula Dorf, Revlon, the new SH natural one, Pure Luxe, and one from Loreal called decrease, IIRC. I have also tried a European one in a tiny jar (seems like it was called artec or similar) that I did like. For a long time, UDPP remained my HG primer, but I did have complaints. Although I've never had e/s smudge or disappear with that primer, I didn't like the "draggy" feel it created when I applied shadow on top of it. I preferred the smoother feel of MAC paintpots, but wished I had something without color.

Description of my skin:
I am a PPP with really pale (NC10-15) skin. My skin is dry, 35-year old skin.

Application and results:
I've always disliked UDPP's "grabbiness" and how hard it is to blend with this primer, but it never lets me down in terms of how long e/s lasts when using it. I think this is because my skin is already dry to start with. UDPP applies with a spongy doe foot applicator, which I don't like, because I always wonder if I'm asking for an eye infection by repeatedly dipping a brush on my eyelid, then back into the genie bottle. Kind of gross, really. It's never happened, but still.....

With Shadow Insurance, I much prefer the application. I use a tiny amount, about the size of a pin head (the ones with the colorful tops) and it's perfect. I wait a minute, then apply shadows. I can easily blend them, but once I am done, it's set!!! No smudging whatsoever. The first few times I used it, I used way too much, and it didn't work as well, so be careful to avoid my mistakes, lol. Once, I left my eyemakeup on overnight just to see what would happen (I know, gross). It lasted overnight!!

Conclusions: This is my new HG. I will use up the remainder of my UDPP, but will not repurchase. That said, I do not think this would be a good option for someone with very oily lids or with severe creasing problems. But if you have dry or normal to dry skin, you may find that this really meets your needs better!

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*TOP REVIEWER* Eva16 on 7/1/2008 2:14:00 PM more reviews by Eva16

Age: 18 & Under   Skin: Combination, Olive   Hair: Brunette   Eyes: Green    

Let me start off by saying that I have oily lids, so shadows usually crease on me or fade by the time I've stepped out the front door. I'd tried UDPP & I thought it was the most crappest thing ever - stupid bottle, didn't allow me to blend my shadows easily over it, formula irritated my eyes & faded my shadow colour to some extent. Then along came Shadow Insurance!


Firstly, the bottle is a lot more sanitary than UDPP's. I don't know who designed that stupid genie bottle, but I shouldn't have to resort to cutting open one of my makeup products that I spent nearly £10 on. Shadow Insurance comes in a bright blue tube (very pretty) & the texture of it is creamy. You only need a very small amount on your lids. Make sure you let it dry for a few seconds too.


It allows me to blend my shadows like a dream. No more harsh lines like with the UDPP...& it felt a lot more moisturising on my lids too, so no irritation. Now for the most important part: how long did my shadows last for? I went to visit my grandmother in Nigeria (the hottest, most humid place on earth, I swear) & my shadows lasted the whole day, no exaggeration. There was NO creasing whatsoever. Keep in mind that I have oily lids & the environment I was in was hot & humid all throughout the day and all throughout the night, about 38 degrees celcius (100.4 fahrenheit).

Also, very little colour fade! It was only after about 8 hours that I noticed some slight fading on my lids, and even then, it wasn't noticeable.

I'd definately repurchase this. UDPP is overrated. Shadow Insurance is the way to go from now on!

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